Hey, I’m Jonathan Greye Brand strategist & Identity Designer
Author, Unbrand Yourself
Creative Strategic Partner
10+ yrs
Building brands for experts
and public-facing leaders
1:1
World-class strategy and hands-on
execution. No exceptions.
My brand experience
Your reputation has outgrown your brand. I help established founders, experts, and thought leaders close the gap between who they’ve become and how they’re being perceived.
I think with you. Then I build it for you.
Every engagement is different because every business is.
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01.
Brand
StrategyBefore we make anything look better, we make sure it means something.
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02.
Visual Identity
+ Brand SystemNot decoration. A visual language that says who you’ve become before you say a word.
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03.
Messaging +
Website CopyThe language, ideas, and point of view that are uniquely yours — turned into messaging people remember.
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04.
Web Design +
DevelopmentStrategy becomes experience. One vision from beginning to end — positioning, story, identity, conversion.
Selected Work
My clients have been featured on some of the biggest platforms in the world. They earned the spotlight. And I make sure their brands shine.
The book
Unbrand
Yourself
The unfiltered guide to stripping away everything fake and building a brand that’s unmistakably you.
Most personal branding adds more: more polish, more positioning, more content. This book does the opposite. It removes layers until you reach the version of yourself worth building from.
Six excavations
- Identity
- Positioning
- Voice
- Visual
- Visibility
- Integration
“He helps you put your soul into your brand.”
Eliza VanCort, #1 Bestselling Author
What clients say
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Jonathan’s ability to understand and interpret my idea with precision and accuracy has exceeded my expectations! I’m extremely impressed with the results and highly recommend hiring him!
Kimberly Olson
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Jonathan doesn’t fit you into a soul crushing box. He helps you put your soul into your brand. It’s a beautiful experience and with this book, he’s sharing it with the world.
Eliza VanCort
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One of the most genuinely creative people I’ve ever had the opportunity to collaborate with. Truly a master at his craft.
Michael Bernoff
My work has been
featured in
About Jonathan
I’m Strategically Driven & Creatively Obsessed
Strategic brand partner, creative director, designer, author, and speaker. For over a decade, I’ve helped experts and public-facing leaders translate what makes them valuable into brands people can understand and experience.
I’m Co-Founder, Partner, and Chief Brand Officer at PersonalBrand.com, and the author of Unbrand Yourself. Today I selectively work with founders, experts, and companies where I believe I can make a meaningful impact. Not as another vendor. As a partner.
How I’m wired
- Enneagram
- Achiever &
Enthusiast - Myers-Briggs
- INFJ
- Human Design
- Manifesting
Generator - Wealth Dynamics
- Creator
Most people don’t have a business problem.
They have a brand problem.
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Redesigning the homepage won’t fix unclear positioning.
A new homepage on top of unclear positioning just makes the confusion look nicer. Positioning comes first.
The website
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Better typography won’t fix a forgettable message.
Type can make a message look sharper. It can’t make it more memorable. That starts with what you actually say.
The typography
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Beautiful photography won’t create differentiation.
Great photos make you look the part. Differentiation comes from a point of view no one else in your category has.
The photography
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Another round of copy won’t help if nobody knows what the business needs to say.
Copy is only as clear as the strategy behind it. Figure out what needs to be said, then say it well.
The copy
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Clarity fixes what design can’t.
I start by understanding the business. Where it’s going, what it’s becoming, and what the market needs to understand about it.
The starting point
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Then we build the brand around the answers.
Where are you going? What are you becoming? What deserves to be amplified? What’s no longer true?
The fix