If you are at the beginning phases of your entrepreneur journey it’s important to build your reputation and credibility. And the fastest way to do that is being seen as an authority or expert in your specific field.
When you position yourself as your industry leader you become the “go-to” expert your audience turns to when they need you most.
Not only does this strategy help you attract high paying clients, but it also provides guest opportunities on an industry podcast or even speaking engagements.
So how do you establish your expertise even though you may not have the experience as your colleagues? Here are 5 sound strategies to help you quickly build that credibility so you can make the most impact for the people who need you most.
1. Show up online consistently
Before anyone considers hiring you they’re going to do their due diligence to research you online. This where branding is key. If your Twitter graphics is different from you YouTube, and your LinkedIn info doesn’t match what’s being portrayed on Facebook, it tells you idea client that you’re not paying attention to the details. The more visually cohesive you are the more you are perceived as a trusted resource.
But it doesn’t stop there. It’s just as important to post consistently as well. I’m not saying you need to post everyday. But if there are weeks or even months between your posts then you risk your audience unfollowing you or even worse, lacking commitment.
If you’re not devoted to showing up for your audience then how can you expect them to show up for you?
2. Share what you know
Before investing in a product or service, your ideal client will spend hours researching online. Spending countless hours watching YouTube videos, reading industry blogs, and listening to podcasts.
Since we live in such a rich informational society It’s super for any business owner important to create content online.
I already know what you’re thinking… What do I have to share that no one else is already talking about?
Here’s the thing…
Within you is a wealth of knowledge, years of experiences, and personal insights. You know both the short-cuts and pitfalls. You have the opportunity to share your first-hand experiences and offer wisdom for those who are seeking.
This step takes invites you to embrace a new level of vulnerability. But it’s through our personal truths and deep connections do we begin to stand out amongst those in our industry.
3. Micro Niche Your Audience
Instead of trying to please everyone, focus your attention on a small group of people. This will help you understand their needs and challenges which then gives you the opportunity to design specific products and services to help them reach their personal goals.
For example, maybe you are a Yoga instructor who helps pregnant mothers. Or maybe a life coach who helps high-achieving CEO’s. The more specific you are the better.
And the smaller the niche the better. Because when it comes down to it, no niche is too small as long as you make it your own.
4. Create Video Content
Creating videos is intimidating to a lot of people. But sharing your knowledge and expertise on YouTube or Facebook Live is a great way to present yourself as an authority.
All you need is a phone, a decent mic, and a topic that inspires you.
Now I’m not gonna lie, it’s going to feel awkward in the beginning. When I first started experimenting with video, I recorded myself over and over to study my mannerisms, my body language, and facial expressions. I just kept recording and rewatching over and over until I felt confident. Then I started sharing my content online. It definitely was a process.
The more you practice speaking on video the better of a communicator you will be.
5. Stay Current
Establishing your expertise requires you to have your finger on the pulse. To know what the industry trends are, what the latest innovative products are out there, and who your competitors.
Your clients are going to want to make sure they’re investing in someone who is up to date, who can deliver inventive solutions, and always on the cusp for newly emerging information.
So always keep learning. A master is nothing more than a life-long student.
And if you’re looking for more ways to establish yourself as an expert, then schedule a Creative Clarity Call with me. During our 45 minute session, we’ll discuss how to overcome your challenges, get clear on your goals, and create a direct path for you to reach your next level. Just CLICK HERE to book your time now.
Keep Creating!
